Sophie Carr

If your audience is asking questions in ChatGPT or Gemini, but your brand isn't showing up, you’re missing the moment decisions are shaped. Google just confirmed its search stack is being rebuilt around large language models (LLMs), meaning your SEO strategy must evolve. Sophie Carr explains what this means for CMOs, and how to lead with clarity.

Your brand isn’t showing up in AI search and traditional SEO won’t fix it. AI tools like ChatGPT and Perplexity are now shaping how buyers discover brands. But most content was never built to surface in AI search results. In this guide, we explain why visibility is shifting, what AI platforms actually look for, and how CMOs can lead with GAIO: a strategy built for discovery in the age of AI.

SEO’s changing. GAIO helps you rank in ChatGPT, Gemini & Copilot. Here’s how it works - and why it matters more than ever.